The Table Campaign

Leadership, Strategy, Brand Identity, Website, Print + Digital Design, Social Media, Presentations, Events

 

PARKVIEW COMMUNITY CHURCH

Parkview launched a capital campaign that needed many printed and digital deliverables. I personally oversaw and designed the logo, website, and all printed and digital deliverables. Two of my favorite deliverables were the vision guide booklet and an automatic email devotional guide that sends a devotional each morning for 30 days to the subscriber’s email.

PROJECT VALUE

I worked directly with senior leadership to clarify the strategy and implement it through team members and contract workers. I also oversaw the website, marketing, and promotion of the campaign, including – photoshoots, social media, email campaigns, a stationary lobby presence, and presentation materials.

 

PROJECT SCOPE

  • Oversaw strategy and led creatives to create and implement a new brand within the church

  • Delegated tasks to the right seats and set expectations on what is expected in each role

  • Launched and maintained campaign strategy

  • Designed the logo, branding, and elements

  • Designed campaign website, working directly with developers

  • Created site-wide pop-up ads and interactions

  • Designed printed mailers, invitation, stickers, banners, signs

  • Created a 30 day devotional email subscription

  • Created the layout, outline, and design of the main booklet

  • Took pictures of events and promotional materials

  • Worked with video team to create inspirational interviews

  • Managed digital promotion and social media for campaign events